Swag Design Factory
Here at Swag Design Factory, we make things. Whether you need custom printed business cards, custm stickers, custom fridge magnets, custom buttons or pretty much anything that needs to be made - we are Vancouver Island's place to get it done! Ethical and sustainable - everything is made in Canada
phone: 1.250.752.0636 | toll free: 1.855.738.6712
Here at Swag Design Factory, we make things. Whether you need custom printed business cards, custm stickers, custom fridge magnets, custom buttons or pretty much anything that needs to be made - we are Vancouver Island's place to get it done! Ethical and sustainable - everything is made in Canada
Graphic design is the combination of shapes, colors, typefaces, images and words that cause you to react or feel something. It is a fun thought provoking process that takes time. In order to understand more about Graphic design pricing we have laid out some basic information bellow.

The Association of Registered Graphic Designers of Ontario and Creative Niche put out a National Survey of Salaries and Billing Practices in Graphic Design in 2010. According to this survey, the average sole proprietor billing rate for graphic design services is $73/hr. Brand strategy is an average of $83/hr, and web design is $76/hr. Of course these rates will vary from region to region, but it gives us a good starting point to help us understand what a good designer should cost.

Now you may think these rates are high, but remember, a graphic designer only bills a portion of the hours they work. We all have businesses to run after all. Fewer than half the hours most designers work are billed to a client. Also, we have to pay for our electricity, office space, marketing materials, web sites, professional dues, computers, fonts, software, phone bills, etc. For example, the basic computer setup with the software a designer needs to do their job can easily cost $7500 or more (a good setup can be well in excess of $10,000). At the rate computers and software become obsolete, we need to replace these every few years to stay competitive. Did you know that a professional font costs $30-$50 each? A single font family (ie. all the weights and styles of a single typeface) can cost as much as $1,200! Graphic design pricing must be high enough to cover these expenses and make enough extra to put food on the table. According to the 2009 census data, the average profit margin for designers is just 13%. So what do you think? Is graphic design pricing too high?

Take a perfectly average designer (in terms of hourly rate). You decide you want to pay $150 for a logo. Your competitor decides they’re willing to invest $2000. The designer takes about 2 hours to design your logo and a little over 27 hours to design your competitor’s logo. Who do you think is going to have a more powerful logo? Believe me when I say that 27 hours for a good logo which is engineered to meet your marketing goals is not at all excessive.

Now of course you don’t have to choose a graphic designer that bills $83/hr. You could decide to choose a designer who is fresh out of school and needs to build a portfolio and is therefore willing to work for $25/hr. They don’t have much experience, but at least they have formal training and hopefully, talent. You might decide that only the best will do for your company, and you’ll choose an award-winning branding consultant with 25 years of experience who might charge $150/hr. It’s your choice. Some designers charge less than they’re worth. Some charge more than they’re worth. The vast majority however charge precisely what they’re worth, based on experience, ability and talent.

Logo design: A fresh graduate might charge $300 – $800 . A branding heavy-weight might charge $2,000 – $6,000. A good designer with some experience under his or her belt will likely be in the region between $900 – $3,000.
You can easily find a talented and seasoned designer to do a logo for less than $3000. Bear in mind, you will also want to make sure you have a decent budget for other components of your brand design, such as your business card, letterhead, and web-site. We highly recommend working with one designer for everything. Often you can get a package deal, which will save money.

Business card design: Business card design can vary quite a bit. Do you need a simple, one-sided, straight-to-the-point card; a nice elegant, double-sided, creatively designed card or do you want something really special?
Average Range: $350 to $1500
Bare Minimum: $100

Brochure design: Brochure design also varies dramatically, depending on the content required.
Average Range: $400 to $1800
Bare Minimum: $200

Book cover design: Book cover design doesn’t vary quite as much, but you still have to consider a few factors: is it just the front cover for an eBook; is it a full dust jacket; what goes on the back and spine; do you want something straight-forward and simple or do you want something high-concept?
Average Range: $500 to $2500
Bare Minimum: $200

Website design: This is probably the most difficult thing to talk about. We would say the average site falls somewhere between $1500 and $4500.
Average Range: $1000 to $10,000+
Bare Minimum: $400

We know that’s an absurdly wide range, but that’s the nature of web design.

You are now armed with at least a rough idea of what constitutes reasonable graphic design pricing. As with any major investment, you should shop around. Try to get a quote from 2 or 3 different designers. Of course the cheapest isn’t always the best, so look at value. Is it worth it to up your budget a bit to get access to a better designer? Maybe, but of course high prices don’t always mean high quality.

To get a quote for your design job, email us at [email protected]

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