Creating an identity for an arts organization. Because Arts BC represents all facets of the arts; shape and form became clear as the best way to approach this design. Once the pattern was formed we then emphasized the geometric, angular shapes in the pattern to create a strong, abstract logo. For the text portion we went with a classic serif font with rounded corners to tie the whole logo together.
The new http://artsbc.org/ delivers an informative experience to users. The site aims to educate and connect with users by creating an open platform linking the organization's values and communicating its role as a leading arts organization in BC. Sharing Arts BC's 37 years of knowledge and experience builds a strong brand connection with members and users.