Creating Mood, Tone & Personality Utilizing a mood board to bring together the feeling of the brand. Geometric shapes, vibrant fall colours and a big orange bridge start to tell a story. Arts councils represent all facets of the arts so creating something artful that represents the arts community as a whole is what we wanted to achieve. NDAC wanted to incorporate the West Arm Bridge better know as B.O.B. in Nelson into a portion of the logo. We emphasized the geometric characteristics of the bridge and its place in the surrounding landscape. To accompany the mark we created custom letters for the text portion of the logo using more geometric and angular shapes.

We created a simple striking logo that maintains the Nelson Vibe by creating something artful that represents the organization and community on a whole.