Creating an identity for an arts organization. Because Arts BC represents all facets of the arts; shape and form became clear as the best way to approach this design. Once the pattern was formed we then emphasized the geometric, angular shapes in the pattern to create a strong, abstract logo. For the text portion we went with a classic serif font with rounded corners to tie the whole logo together.

The new delivers an informative experience to users. The site aims to educate and connect with users by creating an open platform linking the organization's values and communicating its role as a leading arts organization in BC. Sharing Arts BC's 37 years of knowledge and experience builds a strong brand connection with members and users.