Chopstyk is an art, gift and curio company based on Vancouver Island, which produces a unique line of ephemera such as pocket mirrors, magnets, canvas prints and greeting cards. The brand was developed by Swag Design Factory’s graphic designer, Liz Parsons.
The business identity has a combination of traditional, eclectic and modern influences. The use of vintage organic elements combined with the hand-crafted typography, begins to convey the story of this brand. The intricacies of the identity demonstrate a crafted boutique feel, and resonate with the target market: young professionals, and females of a wide age range. The identity was then carried into products, packaging etc. The website is a fully-responsive e-commerce site, which, coupled with a custom design, reflects Chopstyk’s brand & personality.