Dr. Margaret Hearnden offers a communications consultancy service. She came to us for a full visual identity: from logo, through to print and web. We created an identity that mixes modern and eastern elements through the use of elegant patterns, modern typography and natural textures. Elephant in the Room was born. We chose to compliment the metaphorical elephant with contrasting pattern and colour. In this way we were able to fulfill Margaret’s vision of a logo design which is somewhere between ‘corporate and hippy-chick’. The end result is both playful and visually engaging.