Hello Stranger Creative: Caroline Hoste came to me with the basic text for her new logo. She wanted to add more of an identifying element to start building the brand. It was as simple as taking the ”O” in Hello Stranger and using that as the identifying mark.
The core identity has a modern, playful and creative feel, designed to reflect who Hello Stranger is, and who its audience is: creatives, brands, organizations, artists and musicians. The strong yellow and black colour scheme was carried through in various design elements (website, business cards, etc.), combined with the iconic speech bubble; a cohesive brand identity started to emerge.
Web: Hello Stranger’s simple, responsive website runs on WordPress and is optimized to capture leads for Hello Stranger’s productions & collaborations with brands, organizations and artists. Stylistically the website matches the brand identity perfectly. All the visual identity elements highlight this company”s modern, creative brand voice.