Obliquo is a unique line of wood furniture hand crafted on Vancouver Island. We created a simple, straight forward identity using slanted lines, a soft calming colour palette and a simple modern font. Obliquo means ‘oblique’ or ‘slanting’ in Latin. The design represents the great care taken to marry grain and textures, creating an unbroken oblique design, lending a relaxing flow to each of the furniture pieces. We chose to reflect the unique style and craftsmanship of this furniture in every piece of promotional material. By choosing a simple design structure, we were able to convey the basic beauty of each piece, without distracting from the company’s product line.