The Challenge: Patricia Huntsman, Culture Entrepreneur; as a part of the growing cultural industry in Canada found that her existing web site no longer worked for her growing consultancy firm.
Swag Design Factory was given the task of creating a full Identity system, redesign and rebuild to help Patricia communicate with her clients. We needed to empower her to easily change content while maintaining design integrity and keeping clients up to date on the her latest projects.
The Solution: Designing a word mark to begin creating the Patricia Huntsman Brand. We designed a strong creative mark using the PH and then chose a simple lightweight san serif font for Patricia’s name. We chose yellow, black and grey for a colour scheme. From there we designed printed materials and a custom responsive web site powered by WordPress.
The Details: Like all of our projects, Patricia’s identity and web site started with a question: who is Patricia’s Ideal Client? We needed to understand who and what types of users would be using the site. What are the clients’ concerns? What are the main points we need to communicate? This allowed us to begin to create the brand, the voice and overall tone.
Cultural entrepreneurship is so many things. Patricia offers many services through her consultancy firm. We created a visual slide show when you land on the site featuring the PH mark using Canadian artist John Dennison’s print, collage design and photography inset into each mark to match the main areas of service Patricia provides. This slide show was the best way to showcase all areas of service. Once the user lands on the main landing page, we used a vintage photo representing theatre, public space, creativity, and art. We made very simple menu areas for clients to learn and discover who Patricia is, her projects and areas of practice. An interested client can immediately get the feel of cultural entrepreneurship and easily navigate around this beautiful, responsive site. http://patriciahuntsman.ca/
What We Did: Research & User Design Brief, Custom Logo Design, Full Visual Identity System, Content Strategy, Printing, Website Design, Custom Responsive Design, WordPress Development, Client Training.