Radius Food Co. Restaurant. Can you say U-TURN? That’s exactly what happened for Kyla Campbell and James Hannah. We had finished the Radius Food Truck website project, when they were given an opportunity they could not refuse. So no more food truck and Radius the restaurant was born.
The identity system: We worked with Radius Food Co. to nail down there brand strategy and used that to is create their visual identity. The identity is built around a customized letter stack word mark set in a heavyweight san serif using a strong black and white theme and hand-drawn type face to create attention grabbing headings. This helped define the brands personality. This mark has become a big part of the Identity system, tying it all together on t-shirts, signage, and all other printed materials.
Web Site: We built a custom, responsive site for Radius Food Co. Using WordPress as a CMS. We understood that Radius’ potential client’ s are foodies, with a strong beliefs in organic and locally grown food. Kyla and James wanted to educate their community on the importance of the Slow Food Movement. Putting an emphasis on photography and using a black and white theme to show the quality of their food, we were able to communicate their story in a clean, effective and user friendly manner.
The end result: A tool designed to empower the client to easily change content while maintaining design integrity and keeping clients up to date on the Restaurant’s events and menu changes.
What We Did: Research & User Design Brief, Custom Logo Design, Full Visual Identity System, Content Strategy, Packaging Design, Silk screening, Food Truck Design, Website Design, Custom Responsive Design, WordPress Development, Client Training.