Kyla Campbell and James Hannah came to us wanting the whole Kit and Caboodle or shall we say ‘Kitchen Caboodle’ for their new business Radius Food Co: logo, visual identity, web site, truck design, etc… We jumped in with both feet and started working on various concepts that conveyed the importance of the Slow Food Movement, local food and unique gastronomic experiences to Kyla and James.
We wanted to create a brand strategy which would tell a unique, compelling, visual story full of personality. After countless meetings, proofs, discussions and hand-wringing, we arrived at this beautiful concept for Radius Food Co’s brand identity. Modern, fun and playful we combined classic renaissance imagery with colourful and contemporary elements. The end result was a unique, creative brand with an effective visual punch!
What We Did: Research & User Design Brief, Custom Logo Design, Full Visual Identity System, Content Strategy, Packaging Design, Food Truck Design, Website Design, Custom Responsive Design, WordPress Development, Client Training.