MOOD BOARD To get the project started off right, we combined bright colours, striking images and geometric shapes to serve as a basis for the new branding. We choose a palette that that uses vibrant red and oranges tones mirroring the building's brick and added bright teal and purple to reflect the surrounding lakes and evening skies. Blue and grey tones added sophistication to the palette. We used this mood board to demonstrate some of our ideas for the concepts which we applied throughout The Shatford Centre's branding. The geometric lines of the roof the top's corbels and vibrant historic photo overlays led to a classic stamp-style mark that using modern clean lines, brings a nice balance to this identity.