The Kulth Music Festival’s producer David Fisher came to us with the huge task of creating the identity, website, and all the print promotional materials for this event. The Kulth’s name has been borrowed from the Coast Salish people, who call Mount Arrowsmith ‘Kulth-Ka-Choolth’, meaning ‘jagged face’, which is where the brand was born. David had produced a logo using the jagged face and we took it from there, creating an identity that reflected the vision of the Kulth’s producers. We used modern and traditional design, and the four elements (earth, wind, fire and water), to bring a feeling of respect for the earth, and all its cultures, to create a true Island celebration.
Once the identity was created, we took these principles and applied them to icon suites and web application interfaces. The client wanted to utilize the theme of a First Nations’ Big House within the site itself. We did this by integrating many of the navigational elements of the site into a structure which represents a traditional ‘West Coast Big House’.